World Map

The World Map report provides a geographic visualization of your subscription business, showing how key metrics are distributed across your markets. Use this report to identify your strongest markets, spot regional growth opportunities, and understand geographic patterns in customer behavior.

The report draws in two modes: World countries, and US states for a state-by-state breakdown of your United States customers. The geography dropdown switches between them and everything else — metric, date range, filters, export — carries over.

Overview

The World Map report consists of two main components:

1. Interactive map - A color-coded map where each area's color intensity represents its metric value
2. Table - A detailed table listing each country (or state) with its corresponding metric values

Available metrics

You can visualize any of these metrics on the map using the metric selector. In US states mode each metric is calculated per state instead of per country:

Using the map

Selecting a metric

1. Use the metric dropdown at the top of the report to select which metric to display.
2. The map colors and table values will update to reflect the selected metric.

Switching between countries and US states

Use the geography dropdown next to the download button to switch between World countries and US states.

In US states mode the map redraws as the United States, split by state, and the table lists states instead of countries. Everything else — the metric, date range and filters — carries over unchanged, and clicking a state filters other reports to it.

Two things worth knowing:

• It covers US customers only. Customers outside the United States aren't shown in this mode.
• Customers with no state on record appear as "Unknown state". Billing systems don't always supply a state, and for many accounts this is a meaningful share. It's listed in the table rather than dropped, so the state view still totals to the figure the country view shows for the United States.

The image download works the same way in both modes, so you can share either the world map or the US map.

Understanding the color scale

• Darker colors indicate higher values
• Lighter colors indicate lower values
• Gray indicates no data for that country or state
• The legend shows the value range for the current view

Interacting with the map

• Hover over a country or state to see a tooltip with the exact value
• Click a country or state to filter other reports to that market
• Zoom in and out using your mouse wheel or the zoom controls

Country and state table

Below the map, a table shows the same data in tabular format. The first column is Country in world mode and State in US states mode; the metric columns are the same in both:

The table is sorted by the selected metric in descending order by default. Click column headers to sort by different columns.

Filters

The World Map report supports the same filters as other reports:

• Date range - Select a time period for the analysis
• Plan - Filter to specific plans or products
• Currency - View in a specific currency
• Data source - Filter by connected billing platform
• Additional filters - Payment method, pricing model, customer age, and custom variables

See the Filters documentation for more details.

Use cases

Identifying your strongest markets

Select MRR or Subscribers to see where your revenue and customer base are concentrated. This helps you:

• Prioritize markets for localization efforts
• Allocate sales and support resources
• Plan expansion strategies

Finding churn hotspots

Select Logo Churn or Net MRR Churn to identify regions with retention problems:

• High churn in specific markets may indicate product-market fit issues
• Compare churn rates between similar markets to identify best practices
• Correlate with support ticket volume or NPS scores

Understanding customer value by region

Select LTV or ARPA to compare customer quality across markets:

• Higher LTV markets may deserve more acquisition investment
• Lower ARPA regions might benefit from localized pricing
• Combine with subscriber count to find high-value growth opportunities

Exporting data

Click the Export icon to download the table as a CSV file. The export follows the mode you're in — countries in world mode, states in US states mode — and names each row in full, so you get "California" rather than a bare state code.

The download button above the map saves the map itself as an image, in whichever mode is on screen.

Practical tips

• Use in combination with Breakdowns - The Breakdown reports let you see trends over time by market, which complements the snapshot view of the World Map.
• Check for data completeness - If many customers lack country data, their revenue will be excluded from this report. Ensure your billing source captures country information. State data is sparser than country data in most billing systems, so expect a larger "Unknown state" row than you'd see for unknown countries.
• Pin either mode to your dashboard - The world map widget has its own Geography setting, so you can put a US states map on your dashboard without changing what the report shows.
• Consider currency impact - When viewing revenue metrics, remember that currency exchange rates affect comparisons. Use the currency filter to normalize if needed.

Related reports

• Filters - Learn about all available filter options
• Breakdown reports - See trends broken down by market over time
• MRR - Detailed MRR analysis
• Churn reports - In-depth churn analysis