Sync Subscription Data to HubSpot
Give your sales and customer-success teams the same MRR numbers you see in GrowPanel — right on the HubSpot company or contact record. Push subscription state out, pull enrichment fields back, segment in either tool.
Free until you're above $200k ARR
What the Integration Does
Push subscription metrics to HubSpot
GrowPanel writes nine growpanel_* custom properties onto matching companies or contacts on every sync:
- MRR and ARR (in your base currency)
- Total amount paid (lifetime)
- Status (lead / trial / active / churned / paused)
- Current plan name and plan group
- Paid started, trial started, cancel date, next billing date
Pull enrichment data back into GrowPanel
Map any HubSpot property — industry, employee count, lifecycle stage, owner, custom fields — into GrowPanel custom variables. They become filterable across every report and dashboard.
Pair with HubSpot Breeze Intelligence (paid add-on) for automatic firmographic enrichment, or use your own data — GrowPanel doesn't care where the values come from.
Flexible matching
Match GrowPanel customers to HubSpot records by:
- Email — exact match (best for contacts)
- Email domain — for B2B companies
- GrowPanel customer ID — most reliable once linked
Choose whether to create new HubSpot records for unmatched customers, or only update existing ones.
Auto-sync on changes
When a customer's MRR or status changes in GrowPanel — new subscription, plan upgrade, churn — the change flows to HubSpot within minutes. No manual exports.
Bulk-sync every customer at any time. Get an email when it's done.
One source of truth for MRR
Stop reconciling spreadsheets. Sales sees who's about to renew, customer success spots churning accounts before they leave, and finance gets a clean lifecycle picture — all reading the same GrowPanel numbers, in the tools they already use.
- Sales: prioritize high-MRR accounts, flag at-risk customers, track expansion opportunities.
- Customer Success: see plan, trial start, and next billing date on every conversation.
- Marketing: segment campaigns by subscription status and plan group.
- Finance: keep HubSpot deal data aligned with what's actually booked in GrowPanel.
How Setup Works
Connect in minutes. No HubSpot admin certification required.
OAuth connect
Click Connect in Settings → Integrations → HubSpot. Approve the GrowPanel app on your HubSpot portal. Done.
Configure
Pick companies or contacts, your match strategy, which fields to push, and which HubSpot properties to pull back as custom variables.
Sync
Click Sync all customers for a one-time bulk push. From then on, MRR or status changes auto-sync within minutes.
What Teams Build
Common workflows once your GrowPanel data is in HubSpot.
At-risk customer view
List view filtered by growpanel_status = paused with MRR sorted high-to-low.
Expansion target list
Companies with active plans on the lowest tier, sorted by employee count to spot accounts that have outgrown their plan.
Renewal pipeline
Companies with growpanel_next_billing_date in the next 30 days, with deal owner assigned for outreach.
Win-back workflow
Marketing automation triggered when growpanel_status changes to churned.
Industry segmentation in GrowPanel
Pull HubSpot's industry back into GrowPanel and break down MRR by vertical.
Quarterly board view
HubSpot custom report combining growpanel_arr with deal data for a full revenue picture.
Ready to sync your MRR to HubSpot?
Free until you're above $200k ARR. No credit card required.
