GrowPanel AI

GrowPanel AI is a built-in assistant that can answer questions about your business, help you use the product, investigate numbers that look off, and make changes on your behalf — always with your approval. Think of it as a junior analyst, a product guide, and a support teammate rolled into one, sitting next to every page in GrowPanel.

It's available on every page via the sparkle button in the bottom-right corner, or with the keyboard shortcut ⌘I / Ctrl+I.

What you can ask

Understand your metrics

Ask any question in plain English and GrowPanel AI will check your real data before answering. It won't hallucinate numbers — if it says your MRR dipped 4% in March, it's because it looked at your March MRR.

Good questions to start with:

• "Why is my MRR down this month?"
• "Which customers are most at risk of churning?"
• "What's my best acquisition month this year?"
• "Compare annual and monthly plans on LTV and retention."
• "How is involuntary churn trending?"

When you ask why something moved, GrowPanel AI doesn't just show you the headline number — it breaks it down by market, currency, plan, and cohort until it finds the actual driver. You'll see small chips like "Checking your MRR data", "Breaking down by market", "Looking at cohort retention" as it works, so you can follow the reasoning.

Debug a specific customer

If a single customer's MRR looks wrong, the AI can pull up their full movement timeline, compare it to their subscription state, and walk you through what's going on.

• "Why does customer X have weird MRR?"
• "Find customers who churned in the last 90 days with more than $500 MRR."
• "Show me the movement history for this customer."

Learn how the product works

GrowPanel AI knows our full documentation and can answer "how do I…" questions without sending you on a hunt.

• "How do I connect Chargebee?"
• "What does CMRR mean?"
• "How do cohorts work here?"
• "What's the difference between logo churn and MRR churn?"

When it answers from docs, it links back to the source page so you can read the full article if you want.

Make changes — with your approval

GrowPanel AI can propose changes on your behalf. You always see exactly what it wants to do, with a before / after preview, and choose whether to Accept or Reject.

Things it can propose:

• Save or update a segment — "Save my current filters as 'Power Users'"
• Create or edit plan groups — "Create a plan group called 'Enterprise' with these plans"
• Navigate — "Take me to the cohort report for EU enterprise plans last quarter"
• Change the date range, currency, breakdown, or filters on the page you're looking at
• Update settings — notifications, Slack/Teams integrations, webhooks, Stripe/HubSpot configuration
• Resync a customer from your billing provider
• Export customers or MRR movements as CSV
• Ask the AI to suggest plan groups for your messy plan list

Nothing changes until you click Accept.

Get help, or talk to a human

If you have a question our team should see — a refund, a billing discrepancy, a data question you want human eyes on — GrowPanel AI will hand you off cleanly. It routes to our support inbox with the full transcript and context attached, so you don't have to re-explain.

You can also click Talk to a human in the chat header at any time to escalate yourself.

A few concrete examples

"Why is MRR down in March?"

The AI looks at your overall MRR, breaks it down by market, then by plan, then by cohort, and reports back with something like:

Your March MRR is down €1,840 (roughly 3.1%). The bulk of it — €1,620 — is contraction on the Starter plan, concentrated in Germany and Austria customers who downgraded after the annual invoice cycle in February. Your other markets are flat or slightly up.

It tells you what happened, where it happened, and why it's likely — all grounded in your actual numbers.

"Save this view as 'EU annual enterprise'"

You've set up filters: plan = Enterprise, region = Europe, billing frequency = yearly. You say the line above, and a proposed-change card appears:

Proposed: create_segment Before: nothing After: name "EU annual enterprise", filters "plan=Enterprise,region=Europe,billing_freq=yearly" [ Reject ] [ Accept ]

Click Accept and the segment is saved and immediately usable on every report.

"How do I connect Chargebee?"

You get a concise, grounded answer with a link to our Chargebee data source guide — no more hunting through menus.

"I was double-charged in March — please help"

GrowPanel AI recognises this as a billing question that a human should handle. It builds a short summary of the issue, attaches your account context and the transcript, and opens a support conversation prefilled for our team. You don't have to re-describe the problem.

What GrowPanel AI will not do

Some things always require a human — either because the stakes are high, or because it wouldn't be appropriate for an AI to do them on your behalf. When you ask about these, the AI will route you to support instead of trying to do it itself:

• Billing changes on your GrowPanel subscription — plan changes, cancellations, refunds, VAT, card management
• Team management — inviting users, changing roles, removing users
• API key management — creating, rotating, or deleting API keys
• Deleting your account or deleting a data source entirely

You can still do all of these yourself from the usual settings pages — GrowPanel AI just won't be the one to do them.

Roles and permissions

GrowPanel AI respects the same role system as the rest of the product:

Whatever you can't do yourself in GrowPanel, the AI can't do for you either.

Your data and privacy

A few privacy guarantees worth knowing:

• Customer names, email addresses, phone numbers, and billing addresses never leave GrowPanel. When GrowPanel AI looks up a customer to answer your question, those personal fields are replaced with opaque references before anything is sent to the AI model. You still see real names in the chat — the un-shielding happens on your device, not on the AI's side.
• Conversations are stored in your GrowPanel account so you can come back to them later. Everything is scoped to your account and your user — no one outside your team can see your conversations.
• Support handoffs are the one case where real names travel to our support system — because our team needs to help you and they already have access to your data anyway.
• The AI has no access to the GrowPanel source code. It can only call a fixed list of GrowPanel features and read our public documentation.

Coming back to a past conversation

Click the history icon in the chat header to see your recent conversations. Click any one to open it and continue where you left off. Conversations persist across browser sessions and devices.

Tips for getting the best answers

• Be specific about the timeframe — "last quarter", "March 2026", "the last 90 days". Vague questions get vague defaults.
• Ask follow-up questions — the AI keeps context across the conversation. "Break that down by plan" after a churn question is much faster than starting from scratch.
• Use it while looking at a report — the AI knows what page you're on, what date range and filters you have active, and will ground its answer in your current view. "Why is this number down?" just works.
• Let it run multiple tool calls — when you ask a big question, you'll see several step chips appear. That's the AI digging in; the answer it gives you at the end is worth the extra few seconds.
• Review proposed changes carefully — if the before/after looks wrong, reject. The AI won't hold it against you, and you can clarify what you actually wanted.

Known limitations

• It's not faster than you at things you already know how to do. For routine lookups you do every day, the existing reports and filters are still quicker. The AI shines when you're debugging, exploring, or asking a multi-step question.
• It won't make things up, but it can still be wrong. If it misreads your question or picks the wrong metric, tell it — "No, I meant net MRR churn rate, not gross" — and it will correct itself.
• History conversations show opaque customer references when you re-open them later. New questions in a resumed conversation work normally; only the older messages are affected.

Availability

GrowPanel AI is available on every page of the product for Admin, Owner, and Read-only users. It's included in all GrowPanel plans at no extra cost.

If you don't see the sparkle button in the bottom-right corner, try hard-refreshing the page. If it's still missing, reach out to our support team.