Grow smarter with real-time subscription insights.
Connect Stripe, Chargebee, Recurly, or any billing source. Beautiful dashboards. Free until you're above $200k ARR.
- Free until $200k ARR
- No credit card needed
- Live in minutes
- EU hosted, GDPR compliant
Founded by Lasse Schou, who scaled Mouseflow from $0 to $10M ARR
Powering the next generation of high-growth SaaS businesses
"GrowPanel gave us clear visibility into our ARR and churn for the first time. We've improved retention by 15% in just three months."
"With GrowPanel, cohort and retention and expansion revenue are finally visualized clearly. It's like having a SaaS CFO built into our dashboard."
"We migrated from ChartMogul to GrowPanel in a day and never looked back. Cleaner UI, better metrics, and smarter insights."
All the metrics you need to grow your business
Connect your billing platform and get real-time insights into your business performance in minutes.
Subscription analytics
Track MRR, ARR, LTV, churn, and customer lifetime in real time. Manage all your accounts from a single overview.
Learn moreTrial insights
See how trials behave, spot conversion patterns, and turn more users into paying customers efficiently.
Learn moreCashflow reporting
Monitor revenue, refunds, fees, discounts, FX, and taxes with clarity, so nothing slips through the cracks.
Learn moreAI and predictive analytics
An AI assistant that investigates your data, finds the actual driver behind a number, and can take action on your behalf – always with your approval.
Learn moreInstant insights on every metric
GrowPanel gives you immediate visibility into all your subscription metrics, so you can act fast and make data-driven decisions.
- Track MRR, ARR, churn, retention, and revenue growth in real time
- See daily, weekly, or monthly trends with smooth normalization
- Blazingly fast UI designed for instant responsiveness
Understand your customers like never before
Dive deeper into customer behavior and uncover growth opportunities with flexible segmentation and cohort analysis.
- Group cohorts by plan, market, currency, billing frequency, or custom data
- Track trial cohorts, conversion rates, and retention over time
- Visualize churn reasons with pie charts and track customer lifetime in months
- Cancellation insights: AI reads every freetext comment and tells you which churn is actually fixable
- Identify customer concentration risk and revenue dependency
Track revenue across every channel
Manage your revenue in detail and understand exactly where your money comes from and goes to.
- Monitor recurring, one-time, refunds, discounts, fees, taxes, and FX losses
- Track failed payments and recovery rates to reduce involuntary churn
- Filter by currency and switch reporting currency on the fly
- Spot seasonal trends and anomalies before they impact your business
- Project end-of-month cash position with confidence
Every currency, converted every day
Your customers pay in their own currency. GrowPanel converts every payment and subscription with daily exchange rates, so your MRR is always in one currency you can compare over time.
- Every currency your billing system supports, from USD and EUR to JPY, BRL and INR
- Exchange rates updated several times a day and applied per day, so history stays accurate
- Switch your reporting currency instantly, and the whole account follows
- Lock rates with fixed FX to see growth without currency noise, and see FX impact as its own movement
See where your revenue is heading
Project your MRR and cash forward from your own data. Drag the sliders to test a scenario, like winning more customers, improving retention or raising prices, and see the impact on your revenue instantly.
- A baseline built from your actual new-customer pace, retention and pricing
- Scenario sliders for new customers, net revenue retention and price changes
- Cashflow forecast: the cash you can expect from renewals, scheduled changes and invoices
- Ask GrowPanel AI "what if churn drops by one point?" and get the forecast in the chat
All your metrics, right in your pocket
GrowPanel is built to work flawlessly on your phone. Switch accounts, apply filters, and explore every metric with the same depth as on desktop, no compromises.
- Access all reports and dashboards on your phone
- Switch between accounts in just a tap
- Apply filters and drill down into any metric
- Enjoy the same full functionality as the desktop version
Ask, investigate, act
Stop digging through dashboards. Ask GrowPanel AI in plain English – "why is MRR down this month?" or "who's most at risk of churning?" – and it pulls your real data, breaks it down by market, plan, and cohort, and tells you what's actually driving the number.
When you want to act on what you find – save a segment, create a plan group, update notifications, or export a CSV – it proposes the change in plain English with one click to accept.
- Multi-step reasoning – pulls data, breaks it down, finds the actual driver
- Investigate any customer's MRR movements, invoices, or scheduled changes
- Proposes changes to segments, plan groups, and settings – always with your approval
- Conversations persist across sessions and devices
Weekly report for Awesome SaaS
It's been a week with strong growth. Trials are up and new business hit an all-time high. Scheduled churn was slightly higher than usual, but lifetime value is largely unaffected. Great job 🚀
| MRR | $79,402 | ↗ 0.6% |
| ARR | $952,824 | ↗ 0.6% |
| Subscribers | 1,265 | ↗ 0.6% |
| MRR change | +$3,749 | |
| Subscribers change | +8 |
MRR development
Largest movements
| Helio Health | New | +$590 |
| Acme Cloud | Expansion | +$400 |
| Stackmint | Churn | -$249 |
| Pixelforge | Expansion | +$180 |
Scheduled changes
2 subscriptions ($348 MRR) are scheduled to cancel in the next 30 days.
Stay informed, effortlessly
Keep your team updated with minimal effort using GrowPanel's reporting and alert features.
- Schedule weekly or monthly email reports with all key metrics
- AI summary for quick insights without reading full reports
- Receive notifications for MRR changes via email, Slack, or Teams
- Customize thresholds and alerts for your business priorities
Every number rests on a rock‑solid foundation
GrowPanel takes in every invoice, subscription change and payment from your billing system, rebuilds each customer's MRR from their complete history, and keeps it on replicated infrastructure. Your reports, alerts and AI answers all read from the same verified data.
Every change recalculates the customer's MRR from their full billing history, so numbers never drift.
Webhooks are processed within seconds, and a check every five minutes makes sure every event is handled.
Exchange rates are updated several times a day and applied per day, so history stays correct.
Runs on Cloudflare's global network, with your data replicated across three database nodes.
Work with GrowPanel from any AI
Ask questions in Claude or ChatGPT, pull reports from the terminal, or build on the API. The same live subscription data, wherever you and your AI tools work.
GrowPanel MCP server
Ask about MRR, churn and customers inside Claude, ChatGPT or Cursor. Connect in one click, no API key needed.
Connect the MCP serverGrowPanel AI
Built into the app: it pulls your data, finds the real driver behind a number, and proposes changes for you to accept.
Chat with your data
Month MRR Change
Jun 2026 $73,110 +2.4%
Jul 2026 $75,960 +3.9%
Aug 2026 $77,745 +2.3%
Sep 2026 $79,402 +2.1%GrowPanel CLI
Reports, customers and exports from the terminal, as tables, JSON or CSV. Made for scripts, cron jobs and AI coding agents.
Install the CLIimport { GrowPanel } from '@growpanel/sdk'; const gp = new GrowPanel({ apiKey }); const mrr = await gp.reports.getMrr({ query: { interval: 'month' } });
SDKs for TypeScript, Python and Go
Typed clients generated from the same spec as the API. Autocomplete every report, customer and data endpoint.
Explore the SDKs{
"event": "mrr_movement",
"customer": { "name": "Acme Cloud" },
"movements": [{
"type": "expansion",
"mrr_change": 40000
}]
}REST API and webhooks
Every report and customer over a documented REST API, and a webhook for every MRR movement, sent to your own systems.
Read the API docsBuilt for every seat at the table
The same trusted numbers, shaped for the questions each role asks.
Know where growth comes from and where it leaks, without a spreadsheet.
MRR, churn, NRR, goals CFOsBoard-ready revenue and cash numbers that reconcile with billing.
Cashflow, forecasts, FX RevOps teamsSee where trials stumble and which channels bring paying customers.
Funnels, cohorts, HubSpot Investors and VCsEvery portfolio company's metrics in one place, one click apart.
Portfolio view, risk DevelopersAn API, SDKs, a CLI, webhooks and MCP. Script it, pipe it, prompt it.
API, CLI, MCPIntegrate with your favorite tools
GrowPanel works seamlessly with your existing tech stack, making it easy to connect your data and automate your workflows.
Stripe
One-click OAuth connection for real-time payment data.
Chargebee
API key integration with webhook support.
Recurly
API key integration with webhook support.
Custom API
Connect any billing system via REST API.
Slack
Get alerts and notifications about important metrics changes.
MS Teams
Get alerts and notifications about important metrics changes.
n8n
Automate workflows with the native GrowPanel node.
Make
Build powerful automation scenarios with Make.
Zapier
Connect to 8,000+ apps to automate your workflows.
Webhooks
Send MRR events to any custom endpoint.
REST API
Build custom integrations with our developer API.
Google Sheets
Import subscription data from spreadsheets.
Google Data Studio
Build custom dashboards with Google's free BI tool (formerly Looker Studio).
HubSpot
Sync MRR, status, and plan onto HubSpot companies or contacts.
MCP Server
Let AI assistants like Claude, ChatGPT and Cursor read your data.
Learn SaaS metrics and best practices
Free resources to help you understand and improve your subscription business.
SaaS Academy
100+ articles covering every SaaS metric, from MRR to churn to cohort analysis.
Explore the AcademyFree calculators
Calculate churn rate, LTV, CAC/LTV ratio and SaaS valuation instantly.
Use the free toolsLive demo
Click through every report in a real GrowPanel account with sample data. No sign-up needed.
Open the live demoPopular SaaS metrics explained
All metricsΣ monthly subscription revenueLost customers ÷ customers at startARPA ÷ churn rateSales & marketing ÷ new customersMRR × 12Revenue kept and grown from existing customersMRR ÷ active customersRetention by signup month