What's on your open page
An open page has three parts: the headline with your MRR and its chart, a row of metric cards, and up to two charts at the bottom. You choose the cards and charts in Settings › Open page. Every number is calculated the same way as in your GrowPanel reports.
The headline
The top of the page is always there:
- MRR today, in large type.
- The growth pill: how much MRR grew in the last finished month, for example "7.0% in September".
- ARR, which is MRR × 12. Tick Committed ARR under Headline to show it next to ARR: ARR plus the changes that are already scheduled, like signed upgrades, cancellations and expiring discounts.
- The MRR chart for the period you choose under History, with how many times MRR has grown since the start of the chart (for example "2.0× since October 2024") and a one-line summary with the average monthly growth.
The chart ends today. The month in progress is drawn a little shorter and ends in a dot, so visitors can tell this month isn't over yet. Visitors can hover the chart to see each month's MRR.
Cards
Each card shows one number, the change since the month before, and a small chart of the same period as the MRR chart. Visitors can hover the small charts too.
You pick them under Cards in the settings, in three groups: customers, growth, and churn and retention. The two charts at the bottom are under Charts.
What each card shows:
| Card | What it shows |
|---|---|
| Customers | Paying customers today: everyone with an active subscription above zero. |
| ARPA | Average revenue per account: MRR divided by paying customers. |
| ASP | Average sales price: new MRR divided by new customers, for the last finished month. |
| LTV | Customer lifetime value: ARPA divided by the monthly customer churn rate. |
| MRR growth | How much MRR grew in the last finished month, with the average monthly growth over the chart's period. |
| Quick ratio | New and expansion MRR divided by churned and contracted MRR. Above 1, MRR grows faster than it shrinks. |
| Customer churn | Customers who cancelled in the last finished month, as a share of the customers at its start. |
| Gross MRR churn | MRR lost to cancellations and downgrades, as a share of the MRR at the start of the month. |
| Net MRR churn | Gross MRR churn minus expansion and reactivation. Below zero, your existing customers grew MRR overall. |
| NRR | Net revenue retention: the MRR from last month's customers as a share of what they paid then. Expansion, contraction and churn count; new customers don't. |
| GRR | Gross revenue retention: like NRR, but without expansion, so it never goes above 100%. |
Changes are for the last finished month, so a card never compares half a month with a whole one. A change in green is good news: for churn, that's when it went down.
NRR and GRR are the monthly figures from your retention reports, averaged over the last three finished months, so one unusual month doesn't swing the number. The card says so under the number.
Every card has a small info icon. Hovering it explains the number in plain words, including which months it covers, so a visitor never has to guess what a metric means.
The cards are laid out in rows of up to four, as even as they can be: five cards are a row of three and a row of two, eight cards are two rows of four.
Charts
- MRR movements ("Where the growth came from"): MRR added by new customers, expansion and reactivation above the line, and lost to contraction and churn below it, for each finished month. Hovering a month shows each movement and the net change.
- Customers: paying customers at the end of each month, up to today.
History
History sets how far back the charts go: 6 months, 1 year or 2 years.
Choose None to show only today's numbers: the headline and the cards, with no charts and no history at all. The page then says which day the numbers are from.
Amounts
Amounts sets how exact the numbers are.
Exact: the amounts as they are in your reports.
Rounded: amounts and customer counts are rounded to two significant digits, for example $550K instead of $547,951 and 1.7K customers instead of 1,727. Rates and ratios stay as they are. Tooltips are rounded too, so hovering never reveals more than the page shows.
Growth only: no amounts or counts at all. The headline shows how many times MRR has grown (for example 2.0× since October 2024), the customers card shows customer growth in percent, and the charts show growth instead of amounts. Cards that can only be amounts, like ARPA, ASP and LTV, are left out, and so is the customers chart.
Growth only suits founders who want to show momentum without revealing revenue. The social card and the badges follow the same setting.
Where the numbers come from
Every number on the page is calculated from your billing data by GrowPanel, the same way as in your reports, in your base currency. MRR counts what all active subscriptions bring in each month, after discounts, with annual and other plans counted as their monthly share. One-time charges aren't included.
The page is rebuilt every day. Its footer says when it was last updated, and that the numbers are calculated by GrowPanel from your billing data, so visitors know they weren't typed in.
