Reporting Settings

Reporting Settings control how GrowPanel calculates your metrics and displays data across all reports. These settings apply account-wide and affect every user on your team.

Accessing reporting settings

Navigate to Settings → Reporting to configure these options.

Reporting settings page

General settings

Default reporting currency

Set the currency used by default in all reports.

Reports will display values in this currency
Multi-currency revenue is converted using daily exchange rates
Users can override this per-report using the currency selector
Common options: USD, EUR, GBP, etc.

Recommendation: Choose the currency your business primarily operates in or reports to stakeholders.

Timezone

Set the timezone for all date-based calculations.

Affects how daily, weekly, and monthly periods are calculated
Determines when a "day" starts and ends
Impacts scheduled reports delivery time

Recommendation: Use your company's headquarters timezone or where most of your team is located.

First day of week

Choose which day starts a new week in reports.

Options: Sunday or Monday
Affects weekly interval groupings in charts and tables
Impacts week-based cohort analysis

Recommendation: Match your organization's standard work week definition.

Churn settings

These settings control how GrowPanel recognizes and calculates churn.

When to recognize churn

Choose when a cancellation is counted as churn:

Option	Description
Immediate	Churn is recognized when the cancellation is submitted
End of billing period	Churn is recognized when the subscription actually ends

Immediate churn recognition:

Reflects customer decisions in real-time
May show higher churn in the month the customer cancels
Revenue still appears until the subscription ends

End-of-period churn recognition:

Matches when revenue actually stops
Churn appears in the period the subscription expires
More aligned with cash flow timing

Recommendation: Most businesses use "End of billing period" to match when revenue impact is felt.

Auto-churn past-due subscribers

Automatically count customers as churned after a certain number of days past due. There are one setting for credit-card based customers, and another one for manually invoiced customers.

Enter the number of days (e.g., 30, 60, 90)
After this period, past-due customers are counted as churned
If they later pay, they become a "reactivation"

How it works:

A payment fails and the customer becomes "past due"
The billing platform continues retrying payment
After X days (your setting), GrowPanel marks them as churned
If payment succeeds later, it's recorded as a reactivation

Recommendation: Set this to match your dunning (payment retry) period. If Stripe retries for 30 days, set this to 30.

Movement settings

Group MRR movements

Combine multiple movements that happen close together into a single movement.

Enter a number of hours (e.g., 24)
Movements within this window are combined
Affects how movements are displayed, not the underlying calculation

Example without grouping: A customer signs up, then immediately upgrades:

10:00 AM - New: $50 MRR
10:05 AM - Expansion: $50 MRR

Example with 24-hour grouping:

10:00 AM - New: $100 MRR

When to use grouping:

When customers often upgrade immediately after signup
When you want cleaner movement logs
When trials convert and upgrade in quick succession

When to avoid grouping:

When you need precise timing of each change
When auditing individual transactions
When movements should be tracked separately

Recommendation: A 24-hour window works well for most businesses to reduce noise in movement logs.

MRR settings

Subtract one-time discounts from MRR

Choose whether one-time coupons reduce MRR for the period they apply.

Enabled — A one-time coupon reduces MRR for the billing period it covers
Disabled (default) — One-time coupons are ignored in MRR calculations

Recommendation: Leave disabled unless you specifically want one-time promotional discounts to be visible as MRR contraction in the period they were applied.

Keep customers active at zero MRR

Choose whether customers with active zero-value subscriptions (e.g. 100% discount, free plans) remain counted as active subscribers.

Option	Behavior
Disabled (default)	Dropping to zero MRR triggers churn — even if the subscription is still active. The customer is counted as churned and shows up as a reactivation when paid revenue resumes.
Enabled	Customers stay counted as active as long as a subscription exists, even at zero MRR. Drops to zero are recorded as contraction with `subtype: discount_change` rather than churn.

When to leave it disabled (recommended):

Cleaner subscriber counts that match active paying customers
Pause cycles (100% discount applied/removed) generate clear churn/reactivation events
Free trials never converted to paid won't pollute active counts

When to enable:

You explicitly want to track free or 100% discounted customers as active subscribers
Your team treats paused subscriptions as still-active relationships

Note: Changing this setting only affects future calculations. To rebuild historical movements with the new behavior, run a full resync of your data source.

How settings affect reports

Setting	Affected Reports
Default currency	All revenue-based reports (MRR, ARR, LTV, etc.)
Timezone	All date-based groupings (daily, weekly, monthly views)
First day of week	Weekly intervals, cohort analysis
Churn recognition	Churn reports, MRR movements, scheduled churn
Auto-churn	Churn reports, customer status
Group movements	MRR detail tables, movement logs
Subtract one-time discounts	MRR, contraction movements
Keep customers active at zero MRR	Subscriber counts, churn/reactivation movements

Saving changes

After modifying settings:

Click Save at the bottom of the page
Changes take effect immediately for new calculations
Historical data is recalculated where applicable

Note: Some changes (like churn recognition timing) may cause historical metrics to shift as data is reprocessed.

Data Sources - Manage billing platform connections
Plan Groups - Organize plans for reporting
Filters - Per-report filtering options