Insights: start with the answer, not the reports

You open the dashboard, see that MRR moved, and start digging. Which customers? Which plan, which country? Is this new, or was last month the odd one? Half an hour later you have an answer if you're lucky, and it's usually about whatever you happened to look at first.

Insights is GrowPanel doing that digging for you. Every week and every month, it goes through every metric and every segment in your account, works out what changed and why, and tells you what's worth your time, ranked by the money at stake. It's live today, on every plan.

The Situation room

Insights opens in the Situation room. At the top is the money that needs attention right now: what's at risk now (unpaid invoices and scheduled cancellations), how much of it is likely to leave, weighed by how often money like it was actually lost in your own account, and any discounts ending soon. Below that are your top priorities, ranked by what they're worth.

Each insight says what changed, why it matters and what to do next. Mark that you're working on it, ask GrowPanel AI about it, or open the report behind it with the right filters already set.

The real cause, not a list of symptoms

Spotting changes is easy. Any month has dozens. The hard part is knowing which ones matter.

Insights compares every number with what's normal for your business, and leaves out chance and groups too small to mean anything. When several things move together, it looks for the cause. If new MRR is up in the US because more leads came in, you get one story about leads instead of separate ones about the US. That's how thousands of checks become three priorities.

Revenue at risk, as a to-do list

The Revenue at risk tab lists every customer behind the money at risk, most urgent first: unpaid invoices by how late they are, cancellations coming up, renewals that look shaky and cards that expire before the next charge. Mark customers as contacted as you go, or download the list as CSV for whoever does the chasing.

When you already know why

Sometimes the answer is something you did yourself. You raised prices, ended a campaign or dropped a market. Click We know why and either move the insight down the list, or add it as a timeline event, so the reason sits as a flag on your report charts from then on. When you ask GrowPanel AI why a number moved, it knows your timeline events too.

In your inbox

If you get the weekly or monthly email report, it now includes the three things most worth knowing from that week or month, so the most important insights reach you even on the days you don't log in.

Included in every plan

Insights is part of every GrowPanel plan, including the free one. There's nothing to set up. The first time, it works through the last two years of your history, so you start with context instead of an empty page. Owners and admins can tune how sensitive it is, and which kinds of insights they want, under Settings › Insights.

Read more about what Insights does, or see how it works in the docs.

If you want to see it before connecting your own data, it's in the live demo.