Lasse Schou

Founder & CEO at GrowPanel

Digital entrepreneur, angel investor and software architect since the early 2000s. I founded Mouseflow and scaled it from $0 to $10M ARR before exiting. Before that, I co-founded Soundvenue, Denmark's leading music and culture media. Now I'm building GrowPanel - the SaaS analytics tool I always wished I had.

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About

I've spent more than two decades building software companies. My biggest venture was Mouseflow, a behavior analytics platform that records visitor sessions and generates heatmaps. I founded it in 2010, bootstrapped it as CEO for nearly a decade, and scaled it from zero to $10M ARR before transitioning to CTO and eventually exiting.

Before Mouseflow, I co-founded Soundvenue in 2002 - which became Denmark's leading music and culture publication. Both experiences taught me what it takes to build products people love and businesses that last.

Today, I run GrowPanel and PageVitals while actively investing in early-stage SaaS companies. GrowPanel exists because I lived the pain of tracking subscription metrics across spreadsheets and disconnected tools. I built the analytics platform I always wished I had - designed by someone who has actually scaled a SaaS business, for founders who want clarity without complexity.

Current Ventures

2025 -

Founder at GrowPanel

Building the SaaS analytics platform I always wished I had. GrowPanel helps subscription businesses track MRR, churn, trials, and growth with clarity and confidence.

2021 -

Founder & CEO at PageVitals

Web performance monitoring tool helping teams track Core Web Vitals and page speed across their sites.

Previous Experience

2010 - 2020

Founder at Mouseflow

Founded and scaled Mouseflow from $0 to $10M ARR. Served as CEO (2010-2019) leading product, growth, and international expansion to offices in Copenhagen, Redmond, Netherlands and Germany. Sold to a PE fund in 2018 and stayed on until 2020.

Mouseflow records visitor sessions and generates heatmaps, helping thousands of companies understand user behavior and optimize conversions.

2002 - 2009

Partner & Co-founder at Soundvenue

Co-founded Soundvenue.com, which grew to become Denmark's leading music and culture media publication.

Angel Investments & Board Roles

Morningscore

Investor and board member (2025 -)

Viio.io

Angel Investor (2023 - 2025, acquired by Matrix42)

Ugly Duckling Ventures

Limited Partner (2022 -)

ContentKing

Investor and advisor (2020 - 2022, acquired by Conductor)

Cybanetix

Investor and board member (2019 - 2024, acquired by Phoenix Capital)

resOS

Investor and board member (2019 -)

Recognition

Børsen Gazelle 2020 Børsen Gazelle 2019 Børsen Digital Gazelle Winner 2018 Børsen Gazelle 2017 Børsen Gazelle 2016 Børsen Gazelle 2015 Børsen Gazelle 2008

Børsen Gazelle is awarded to Denmark's fastest-growing companies by the Danish business newspaper Børsen.