Metrics, pricing, retention and growth, from people who build and measure subscription businesses every day. Plus what's new in GrowPanel.
Three months ago, I was reviewing the metrics dashboard for a Copenhagen-based SaaS company I considered invested in. Their founder was beaming about their LTV:CAC ratio of 4:1, showing me...
I was reviewing metrics dashboards with a SaaS founder when we hit what seemed like a simple question: when exactly should they count a customer as churned? The founder wanted to recognize...
Ask ten SaaS founders how long a trial should be, and you'll probably get ten different answers. Some swear by the classic 14-day window, others stretch it to a month, and a few keep it wide...
Customer churn is one of the most talked-about metrics in SaaS. Yet, despite all the dashboards, spreadsheets, and reports, many founders and operators struggle to answer a surprisingly...
Customer acquisition cost (CAC) is one of the most important SaaS metrics, but it's only half the story. The real insight comes from knowing how long it takes to recover that cost, which is...
I have been building software since I was a kid. I started coding when I was 10, and for the past 25 years I have been working as an entrepreneur. Along the way I have built multiple...
Connect Stripe, Chargebee or Recurly and get MRR, churn, cohorts and forecasts from your real billing data. Free until $200k ARR.
