Scheduled Churn

The Scheduled Churn report shows subscriptions that are set to cancel at the end of their current billing period. These customers have already made the decision to leave but are still active until their prepaid period ends. This report gives you a forward-looking view of expected churn and opportunities for retention outreach.

Overview

The Scheduled Churn report includes:

1. Summary metrics - Total MRR at risk and number of subscriptions scheduled to cancel
2. Timeline chart - Expected churn grouped by week or month
3. Customer list - Detailed list of subscriptions with scheduled cancellation dates

Understanding scheduled churn

When a customer cancels their subscription, most billing systems offer two options:

• Immediate cancellation - The subscription ends right away
• End-of-period cancellation - The subscription continues until the current billing period ends

Scheduled churn tracks the second type. These subscriptions are "non-renewing" - the customer has access until their prepaid period expires, at which point they will churn.

This is different from the main Churn reports, which show churn that has already happened. Scheduled Churn shows churn that will happen unless the customer changes their mind.

Summary metrics

At the top of the report, you'll see:

Timeline chart

The timeline chart shows when scheduled churn is expected to occur:

• X-axis - Future dates grouped by week or month
• Y-axis - Expected MRR loss
• Bars - Each bar represents the MRR expected to churn in that period

This helps you anticipate revenue impact and prioritize retention efforts. A large spike in an upcoming period may indicate a batch of annual renewals or a reaction to a recent pricing change.

Customer list

The table below the chart shows each subscription scheduled to cancel:

Click any customer to view their Customer detail page with full history.

Filters

The Scheduled Churn report supports standard filters:

• Cancel date range - Show subscriptions canceling within a specific period
• Plan - Filter to specific plans or products
• MRR range - Focus on high-value or low-value subscriptions
• Customer tenure - Filter by how long they've been customers
• Additional filters - Currency, payment method, market, and custom variables

See the Filters documentation for more details.

Using scheduled churn for retention

Scheduled Churn gives you a window of opportunity to save customers before they leave. Here are some strategies:

Prioritize by value

• Sort by MRR to focus on high-value customers first
• Use filters to identify enterprise or long-tenured customers worth extra attention

Time your outreach

• Reach out early in the cancellation period, not at the last minute
• Use the "Days Until" column to prioritize customers canceling soon
• Allow enough time for back-and-forth conversation

Understand the "why"

• Review the customer's history on their detail page
• Look for patterns: recent support tickets, usage drops, or billing issues
• Check if they downgraded before canceling (contraction → churn pattern)

Offer targeted solutions

• For price-sensitive customers: offer a discount or annual plan
• For underutilized customers: offer onboarding help or training
• For churning to competitors: highlight differentiating features

Track your results

• When you save a customer, they'll disappear from this report
• Compare scheduled churn over time to measure the impact of your retention efforts
• Use cohort analysis to see if saved customers stick around long-term

Export

Click the Export icon to download the scheduled churn data as a CSV file. The export includes all customers with scheduled cancellations and their associated data. This is useful for:

• Creating outreach lists for your customer success team
• Building automated workflows in your CRM
• Reporting to stakeholders on at-risk revenue

How data is collected

GrowPanel imports scheduled cancellation data from your billing source:

• Stripe - Subscriptions with cancel_at_period_end: true
• Chargebee - Subscriptions with status non_renewing
• Recurly - Subscriptions in canceled state with future expires_at

The report updates automatically as your billing source syncs. When a customer's cancellation is reversed, they're removed from the Scheduled Churn report within minutes.

Related reports

• Churn reports - View historical churn that has already occurred
• MRR Movements - See all MRR changes including churn
• CMRR - Committed MRR accounts for scheduled changes
• Customer detail - Deep dive into individual customer history