Filters

GrowPanel reports provide a rich set of filters that allow you to focus on specific segments of your customer base or subscription metrics. Filters are applied across most reports, including MRR, ARPA, churn, cohorts, and cashflow, and can be combined to create highly targeted analyses.

For a visual reference, filters are typically accessible at the top of a report page, above charts and tables.

Standard filters

These filters are available by default for most reports:

• Plan – filter by subscription plan or product tier.
• Region / Country – select one or multiple countries or larger regions.
• Currency – filter by billing currency. You can also fix the reporting currency in some reports to normalize FX impact.
• Payment method – filter by credit card, ACH, PayPal, or other payment methods.
• Pricing model – filter by licensed (most used) or metered (only for Stripe data sources)
• Customer age – filter based on the length of time since the customer's first registered recurring revenue.
• Industry – filter customers by industry or business sector.
• Company size – filter by employee count, revenue, or other company size metrics.
• Channel – filter by acquisition source or marketing channel.
• Data source – filter based on whether the customer data came from Stripe, manual import, or other connected data sources.

Customer-specific variables

In addition to standard filters, GrowPanel supports custom customer variables, which include:

• Default fields: name, email, currency, country, trial start date, paid start date, and status.
• Stripe metadata or custom fields: any additional information imported from Stripe or uploaded via CSV. Examples include subscription ID, tags, account manager, or any custom metadata that you define.

These variables can be used as filters across reports, allowing for granular segmentation. For instance, you could filter MRR for customers tagged with "enterprise" in your Stripe metadata, or view churn only for users in a specific industry.