World Map

The World Map report provides a geographic visualization of your subscription business, showing how key metrics are distributed across countries. Use this report to identify your strongest markets, spot regional growth opportunities, and understand geographic patterns in customer behavior.

Overview

The World Map report consists of two main components:

1. Interactive map - A color-coded world map where each country's color intensity represents its metric value
2. Country table - A detailed table listing each country with its corresponding metric values

Available metrics

You can visualize any of these metrics on the map using the metric selector:

Using the map

Selecting a metric

1. Use the metric dropdown at the top of the report to select which metric to display.
2. The map colors and table values will update to reflect the selected metric.

Understanding the color scale

• Darker colors indicate higher values
• Lighter colors indicate lower values
• Gray indicates no data for that country
• The legend shows the value range for the current view

Interacting with the map

• Hover over a country to see a tooltip with the exact value
• Click a country to filter other reports to that market
• Zoom in and out using your mouse wheel or the zoom controls

Country table

Below the map, a table shows the same data in tabular format:

The table is sorted by the selected metric in descending order by default. Click column headers to sort by different columns.

Filters

The World Map report supports the same filters as other reports:

• Date range - Select a time period for the analysis
• Plan - Filter to specific plans or products
• Currency - View in a specific currency
• Data source - Filter by connected billing platform
• Additional filters - Payment method, pricing model, customer age, and custom variables

See the Filters documentation for more details.

Use cases

Identifying your strongest markets

Select MRR or Subscribers to see where your revenue and customer base are concentrated. This helps you:

• Prioritize markets for localization efforts
• Allocate sales and support resources
• Plan expansion strategies

Finding churn hotspots

Select Logo Churn or Net MRR Churn to identify regions with retention problems:

• High churn in specific markets may indicate product-market fit issues
• Compare churn rates between similar markets to identify best practices
• Correlate with support ticket volume or NPS scores

Understanding customer value by region

Select LTV or ARPA to compare customer quality across markets:

• Higher LTV markets may deserve more acquisition investment
• Lower ARPA regions might benefit from localized pricing
• Combine with subscriber count to find high-value growth opportunities

Exporting data

Click the Export icon to download the country data as a CSV file. The export includes all countries with data and the currently selected metric values.

Practical tips

• Use in combination with Breakdowns - The Breakdown reports let you see trends over time by market, which complements the snapshot view of the World Map.
• Check for data completeness - If many customers lack country data, their revenue will be excluded from this report. Ensure your billing source captures country information.
• Consider currency impact - When viewing revenue metrics, remember that currency exchange rates affect comparisons. Use the currency filter to normalize if needed.

Related reports

• Filters - Learn about all available filter options
• Breakdown reports - See trends broken down by market over time
• MRR - Detailed MRR analysis
• Churn reports - In-depth churn analysis