World Map
The World Map report provides a geographic visualization of your customer distribution and revenue across different countries and regions. This report helps you understand where your customers are located and identify high-potential markets for expansion.
Overview
The World Map report displays an interactive map where countries are color-coded based on the selected metric (MRR, customer count, or ARPA). Darker shades indicate higher values.
Interactive map
- Hover over any country to see detailed metrics for that location
- Click a country to filter all reports by that geographic region
- Zoom in and out to explore specific regions in more detail
Metrics table
Below the map, a table ranks all countries by the selected metric:
| Column | Description |
|---|---|
| Country | The country name and flag |
| MRR | Monthly Recurring Revenue from customers in that country |
| Customers | Number of active paying customers |
| ARPA | Average Revenue Per Account for that country |
| % of Total | Percentage of your total MRR from that country |
Click any country row to see the individual customers from that location.
Visualization modes
Switch between different visualization modes:
- MRR - Color countries by total monthly recurring revenue
- Customers - Color countries by number of paying customers
- ARPA - Color countries by average revenue per account (useful for identifying high-value markets)
- Trials - Color countries by number of active trials (to spot emerging markets)
Filters
The World Map report supports:
- Date range - View data as of a specific date or track changes over time
- Currency - Display values in your preferred reporting currency
- Additional filters - Filter by plan, acquisition channel, customer age, etc. (see all filters)
Exporting the data
Export the country breakdown as CSV by clicking the "Export" icon. The export includes all metrics for each country.
Practical tips
- Market Expansion: Use the map to identify countries with high ARPA but low customer counts - these may be underserved markets with expansion potential.
- Localization Priority: Countries with many customers but below-average ARPA might benefit from localized pricing or features.
- Trial Conversion: Compare the Trials view with the Customers view to see which countries have the best trial-to-paid conversion rates.
- Currency Strategy: If you see high MRR from countries with volatile currencies, consider offering local currency pricing to reduce churn from FX fluctuations.
