Lead conversion days

The /reports/leads-days endpoint returns a distribution of how many days it takes for leads to convert to paid customers. This is useful for understanding your sales cycle length and optimizing your conversion funnel.

💡 Use case: Analyze sales cycle duration, identify optimal follow-up timing, benchmark conversion speeds across segments.

GET /reports/leads-days

Returns a distribution of lead-to-paid conversion times.

Authentication

Required

Include your API key in the Authorization header:

curl https://api.growpanel.io/reports/leads-days \
  -H "Authorization: Bearer YOUR_API_KEY"

Query parameters

Parameter	Type	Description
`date`optional	string	Date range. Format: `YYYYMMDD-YYYYMMDD` or shortcuts like `last-12-months`.
`region`optional	string	Filter by region or country codes (space-separated).
`currency`optional	string	Filter by currency codes (space-separated).
`industry`optional	string	Filter by industry (space-separated).
`channel`optional	string	Filter by channel (space-separated).
`size`optional	string	Filter by customer size (space-separated).

Response

200 OK

Returns an array of conversion time buckets with percentages.

{
  "result": [
    { "days": 0, "percent": 15.2 },
    { "days": 1, "percent": 8.5 },
    { "days": 7, "percent": 12.3 },
    { "days": 14, "percent": 18.7 },
    { "days": 30, "percent": 25.1 },
    { "days": 60, "percent": 12.8 },
    { "days": 90, "percent": 7.4 }
  ]
}

Response fields

Field	Type	Description
`days`	integer	Number of days from lead creation to paid subscription start
`percent`	float	Percentage of conversions at this day count (0-100)

Example requests

Get overall conversion distribution

curl https://api.growpanel.io/reports/leads-days \
  -H "Authorization: Bearer YOUR_API_KEY"

Filter by channel

curl "https://api.growpanel.io/reports/leads-days?channel=organic" \
  -H "Authorization: Bearer YOUR_API_KEY"

Compare by region

curl "https://api.growpanel.io/reports/leads-days?region=us" \
  -H "Authorization: Bearer YOUR_API_KEY"

Analyze last 6 months

curl "https://api.growpanel.io/reports/leads-days?date=last-6-months" \
  -H "Authorization: Bearer YOUR_API_KEY"

Notes

Day buckets: Results are grouped into common time buckets (0, 1, 7, 14, 30, 60, 90 days)
Same-day conversion: days: 0 represents leads that converted on the same day they were created
Percentages: All percentages sum to 100% across all buckets
Sales cycle insight: Most SaaS products see peaks at 0, 7, 14, and 30 days
Segmentation: Use filters to compare conversion speeds across different segments

Leads Summary - Lead snapshot metrics
Leads - Detailed lead funnel analysis