Introducing GrowPanel

I have been building software since I was a kid. I started coding when I was 10, and for the past 25 years I have been working as an entrepreneur. Along the way I have built multiple businesses, including a couple of SaaS companies of my own. I have also invested as an angel in other SaaS businesses.

Over the years I have tried every possible way of tracking SaaS metrics. I have built my own dashboards, I have paid for third-party tools, and I have done the endless export-to-CSV routine just to answer a simple question. None of it ever felt right. The home-built tools always broke when the business grew, the commercial tools felt limited or slow, and too often the price tag made no sense. What I wanted was something fast, flexible, and clear, without being overcomplicated or overpriced.

That was the beginning of GrowPanel.

Why another SaaS analytics tool?

On the surface, the world doesn't need another metrics dashboard. There are already several tools that promise to give you insights into your recurring revenue. But the deeper I went, the more I realized the gaps were real.

What I wanted was:

• Full drill-down into all metrics, not just the high-level MRR or churn numbers
• Instant speed, even when digging into millions of rows
• A tool that makes switching between multiple businesses effortless
• A mobile experience that is truly on par with desktop, so you can check the pulse of your business while you are out

When I looked around, none of the tools I tried gave me all of this. They were either too shallow, too slow, or too expensive.

Features that matter

GrowPanel is not about ticking boxes. It is about solving the everyday pain of running a SaaS business. These are the features that make a difference:

• Reporting currency: Switch between currencies instantly, so you can report in EUR, USD, or DKK without having to redo your entire setup. Freeze currency exchange rates to remove FX fluctiations from the reports.
• AI chat: Ask questions directly to your data. No SQL required. Just type "Show me churn by market over the last 6 months" and you'll get the chart.
• Dark mode: A simple thing, but for me it makes long hours of work far more pleasant.
• Compare lines in charts: Put two or more metrics next to each other, or compare this month's MRR with the same month last year.
• Fast group-by: Segment by plan, by market, by industry, and see the answer right away.
• Cohorting: Understand how groups of customers evolve over time, whether that is by signup month, geography, or vertical.
• Forecasting: Model your future revenue and cashflow with the same speed as your actuals.
• World map overview: See your global reach visually, without exporting data to yet another tool.

These are not flashy extras. They are the tools I wished I had when running my previous SaaS businesses.

Starting with Stripe

At launch, GrowPanel connects directly to Stripe. That means you can be up and running in minutes, with no setup friction. For many SaaS businesses, Stripe is already the backbone of billing.

But Stripe is only the beginning. We will be adding connectors to other billing systems, CRM platforms, and helpdesk tools. The long-term vision is a complete data layer for your SaaS business, with AI sitting on top as the interface.

Affordable by design

One of the biggest frustrations with existing analytics platforms is pricing. Over time they have become too expensive. For smaller companies or bootstrapped founders, the cost can feel like another tax.

GrowPanel is built to be affordable. There is a free plan for companies below $200k ARR. Everyone else gets a 14-day free trial. And beyond that, pricing is transparent and stays reasonable.

The goal is not to squeeze every last dollar out of a founder. The goal is to give them the clarity they need to grow.

Built for founders

GrowPanel is not built by a finance department. It is built by someone who has been in the founder seat for years. I know the moments when you wake up at 3am wondering about churn. I know the feeling of wanting to see how a new pricing experiment is performing right away. I know how important it is to have data that feels alive, not something you wait for a weekly export to update.

That is why speed is such a priority in GrowPanel. It is why mobile and desktop both matter. It is why you can drill down without hitting a wall. And it is why AI is not a gimmick here, but a core way of working with your numbers.

Try it yourself

You do not need to take my word for it. You can try GrowPanel right now without signing up. There is a live demo available online, and if you want to connect your own data, you can start a free 14-day trial.

Lasse Schou, GrowPanel founder, May 2025