About GrowPanel

At GrowPanel, we believe growth is no accident. It's the result of smart decisions powered by clear, actionable data.

We're dedicated to helping SaaS businesses unlock their full potential by providing industry-leading analytics and insights tailored specifically for subscription-based companies. Whether you're a startup finding product-market fit or an established company scaling globally, GrowPanel gives you the clarity you need to grow confidently.

Our story

Founded by seasoned SaaS entrepreneur and active angel investor Lasse Schou, GrowPanel was created from a deep understanding of what it truly takes to build, scale, and operate successful software businesses. Over the past 25 years, Lasse has built multiple B2B SaaS companies. Some ending in successful exits, others in hard-earned lessons through bankruptcy. Alongside his work as a founder, he has invested in and supported many early-stage SaaS companies as an angel investor, giving him a broad perspective on the patterns that separate healthy, sustainable businesses from those that struggle.

These combined experiences - wins, failures, and everything in between - revealed how difficult it is for founders and operators to maintain clear, reliable visibility into their metrics while navigating pricing, growth, retention, and expansion. Existing tools were often too complex, too noisy, or too disconnected from real operator needs.

GrowPanel was built to change that.

Today, GrowPanel is a passionate team of SaaS veterans, data experts, and product enthusiasts working together to give you clarity, confidence, and control. We help you track the metrics that matter - at the right time, in the right format - so you can make better decisions without drowning in dashboards or spreadsheets.

Why GrowPanel?

• Designed by SaaS founders, for SaaS founders
• Powerful visualizations to track MRR, churn, trials, and more
• Data-driven insights to optimize your funnel and pricing
• AI-native, powering forecasts, summaries and the ability to chat with your data
• Continuous innovation based on the latest research and customer feedback
• Trusted by hundreds of fast-growing SaaS companies

Ready to unlock your SaaS growth potential?