About GrowPanel
At GrowPanel, we believe growth is no accident. It's the result of smart decisions powered by clear, actionable data.
We're dedicated to helping SaaS businesses unlock their full potential by providing industry-leading analytics and insights tailored specifically for subscription-based companies. Whether you're a startup finding product-market fit or an established company scaling globally, GrowPanel gives you the clarity you need to grow confidently.
Our story
GrowPanel was founded by Lasse Schou, a serial SaaS entrepreneur with over two decades of experience building, scaling, and exiting software businesses. Lasse previously founded Mouseflow, a behavior analytics platform he bootstrapped from $0 to $10M ARR before exiting. He also co-founded Soundvenue, Denmark's leading music and culture publication.
Today, alongside GrowPanel, Lasse runs PageVitals and actively invests in early-stage SaaS companies including Morningscore, ContentKing (acquired by Conductor), resOS, Cybanetix, and Viio (acquired by Matrix42).
These combined experiences revealed how difficult it is for founders and operators to maintain clear, reliable visibility into their metrics while navigating pricing, growth, retention, and expansion. Existing tools were often too complex, too noisy, or too disconnected from real operator needs.
GrowPanel was built to change that - a tool designed by someone who has actually scaled a SaaS business, for founders who want clarity without complexity.
Why GrowPanel?
- Designed by SaaS founders, for SaaS founders
- Powerful visualizations to track MRR, churn, trials, and more
- Data-driven insights to optimize your funnel and pricing
- AI-native, powering forecasts, summaries and the ability to chat with your data
- Continuous innovation based on the latest research and customer feedback
- Trusted by hundreds of fast-growing SaaS companies
Ready to unlock your SaaS growth potential?
