Understanding your data

These articles explain how GrowPanel works under the hood—the logic behind the numbers, how data is processed, and why things work the way they do.

Available articles

From invoices to MRR

How GrowPanel transforms billing data (invoices, subscriptions, refunds) into MRR movements. Covers the calculation logic, edge cases, and why your numbers might differ from your billing platform.

Multi-currency and exchange rates

How GrowPanel handles multiple currencies, converts to your reporting currency, and why your MRR can change due to exchange rate fluctuations—even without any customer activity.

MRR movement types

The five main movement types (New, Expansion, Contraction, Churn, Reactivation), subtypes like quantity and frequency changes, segment movements for plan-level reporting, and edge cases.

Learn more about SaaS metrics

For deep-dive explanations of SaaS metrics beyond GrowPanel's implementation, visit the SaaS Metrics Academy. Key topics include:

• MRR fundamentals - How MRR is defined and calculated
• Cohort analysis - Understanding customer behavior over time
• Net Revenue Retention - The gold standard retention metric
• Customer churn - Measuring customer loss